"donut-ella" is the winner
Students submitted a total of 38 designs. The winning project was selected by an interdisciplinary jury that included representatives from all supporting companies. ARBURG was represented on the decision-making committee by Ivan Panfiglio, Area Manager at ARBURG in Italy, by Christian Homp, Manager of Applications at ARBURG headquarters in Lossburg and by Jonas Bletscher, a member of Christian’s team.
The winning design is called “donut-ella” and was created by Caterina Gasparini, Matteo Bazzacco and Paolo Levorato from IUAV in Vicenza. It is a three-part cable winder shaped rather like a doughnut. This gadget prevents cable clutter and is compact, functional as well as easy to transport. This intriguing design is just intended to be useful in everyday life. It also aspires “to consciously evoke joy” – an example of how design and practicality can interact successfully in the plastics sector